About us
Transforming wellness in Saudi Arabia
Through measurable impact and unforgettable experiences
People first. Results always.
A team built to move the Kingdom forward.
The RWC difference
Here for impact.
We believe wellness isn't just about fitness, it's about creating a life you don't need to escape from. Through our three service lines, we craft experiences that elevate every aspect of your wellbeing.
3
Service Types
∞
Possibilities
1
Mission
Personalised approach
Every experience is tailored to your unique needs, goals, and aspirations
Measurable impact
Track your progress with data driven insights and tangible results
Holistic excellence
Integrating mind, body, and spirit for complete transformation
What we do
Our service lines
Three distinct pathways to wellness, each designed to create measurable impact at every level
Corporate Wellbeing
Strategic wellness solutions that transform workplace culture and drive performance
- Employee wellness programmes
- Executive performance coaching
- Workplace culture transformation
Personal Training
Premium mobile personal training delivered to your home, office, or outdoor space
- Custom fitness programming
- Nutrition and lifestyle coaching
- In-home and outdoor sessions
Events & Experiences
Transformative wellness events and signature experiences for communities
- Community fitness activations
- Corporate wellness days
- Signature retreat experiences
Why choose us
What sets RWC apart
We combine world-class expertise with deep cultural understanding to deliver wellness solutions that truly work in Saudi Arabia.
Proven track record
Trusted by leading organisations across the Kingdom with measurable results.
Cultural intelligence
Deep understanding of Saudi culture, values, and Vision 2030 goals.
World-class coaches
Internationally certified professionals with local expertise.
End-to-end solutions
From strategy to execution, we handle every aspect of your wellness journey.
Data-driven results
Every programme measured, tracked, and optimised for maximum impact.
Premium experience
Elevated service standards that match the expectations of top-tier organisations.
Built on purpose. Driven by results.
Our purpose
Vision & Mission
Our Vision
To transform the wellness landscape in Saudi Arabia by building a new standard for how people live, move, and connect.
Redefining what it means to live well and making it impossible to go back to what came before.
Our Mission
To create measurable impact that begins with individuals and extends through organisations into communities.
Delivering fitness, wellness, and lifestyle experiences that improve health, performance, and quality of life at every level.
Building the Future of Wellness
Our team
Meet the people behind RWC
Passionate wellness professionals dedicated to transforming lives in Saudi Arabia
Alain Edene
CEO
Serial fitness entrepreneur and relentless builder
Adam Fedorciow
COO
Driving growth through operational excellence
SY
Sarrah Youssef
CSO
Narrative crafter & connector of people, places, and ideas
Todd Price
Head of Digital
Architecting the digital ecosystem and driving brand expansion through integrated platform strategy and innovation
We are not here to build a business. We are here to build a legacy.
Ready to begin your transformation?
Join us in redefining what it means to live well. Your journey starts with a single conversation.
Get in touchFree consultation, one hour, at your place
Start with a free consultation
- A conversation about your goal and a movement assessment, then you train.
- You leave with a written movement report and a plan going forward.
- The coach who runs it will most likely be your coach. No commitment.
A coach replies within the hour during the day, and first thing the next morning otherwise.
4.9 stars from 20 reviews on Google
“Bespoke personal training where each client is treated in a personal way where he gets the best results.”
Samer Shawwaf, Google review